A critical element of microenvironmental scanning is ________, which is the study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics. this portion of the environment is of major interest to marketers because it involves people who make up markets.
Like mentioned above, demography usually separate population based on specific categorization such as race, age, gender , and etc. Companies usually need this information to create a product that is suitable for a specific demographic.
